DDC at the Rack Level
Smart Spatial helped DDC Solutions show how its rack-level cooling system fits within a broader AI data center environment. The digital twin makes it easier to explain containment, protection, cooling logic, and system context in one immersive experience.
How Smart Spatial Helped DDC Solutions Show Rack-Level Cooling in Context
DDC Solutions used Smart Spatial to explain how its Rack Containment Unit works within a broader AI data center environment. Instead of focusing only on the physical product, the digital twin helps place that product in a larger system story that includes air-side cooling, direct-to-chip integration, and surrounding architecture.
“It’s a great way to visualize and tell your story.”
Garrett Colburn, SVP, Marketing & Demand Generation, DDC Solutions
The value of the experience is perspective. It helps DDC explain not just the box itself, but how it intersects with the other equipment around it and how a full data center might be designed around the solution. That makes the product easier to understand at both a product and architecture level.
“We want to show how it intersects with all the other equipment.”
Garrett Colburn, SVP, Marketing & Demand Generation, DDC Solutions
AI Data Center Cooling Infrastructure
Digital Twin of the DDC S4 platform, showing how air and liquid cooling systems support high-density AI deployments.
Explaining the Product Through System Context
DDC’s Rack Containment Unit is designed to optimize cooling at the level of each individual rack. The digital twin helps make that logic easier to understand by showing isolation, airflow, protection, and surrounding architecture together rather than as disconnected technical points.
“You’re able to optimize every single rack.”
Garrett Colburn, SVP, Marketing & Demand Generation, DDC Solutions
“Each one is inside its own container and fully isolated from the rest of the room.”
Garrett Colburn, SVP, Marketing & Demand Generation, DDC Solutions
A Scalable Story for Future Models
The interview also frames the digital twin as a scalable storytelling system that can evolve with future products, GPUs, and configurations. That gives DDC a reusable environment for future launches rather than a one-off booth asset.
Hear the Story from DDC Solutions
The interview adds a direct product and architecture perspective to the story. It explains why DDC needed a clearer way to show the system beyond the physical unit and how the digital twin helps place the product in its broader infrastructure environment.
Why It Matters
For DDC Solutions, the digital twin creates a clearer way to explain a complex product in a broader environment. It turns a product story into an infrastructure story and gives customers a more complete understanding of how the system works, why it matters, and how it can evolve over time.
